Digital Signage (lit.. Digital Signage Offers.; Russian-language terms: video advertising on the monitors multivideoekrany) - a technology for providing information to the electronic (digital) media (displays, projection systems, etc..), installed in public places.
Mainly used to deliver advertisements. Promotional messages distributed through digital signage, as a rule, is designed to reach the target audience in the right place to contact at the right time.
Advantages of such electronic communications over traditional static forms of outdoor advertising in a simple and quick replacement of the content of the message; dynamism of the image; Posts adaptability to the environment and the audience, including online. The disadvantage is that it is technically difficult.
Digital Signage is characterized by a high rate of return on investment ROI compared with print advertisements.
Digital Signage is used for many different tasks, the most common of which are:
Advertising Monitor - a device designed to broadcast video advertising in the room, transport, or on the street technology Digital Signage.
Sponsored monitors began to be spread in 2004-2009. Their locations are: supermarkets, salons taxis and buses, instant payment terminals in major cities.
«Advertising Monitor" is often confused with a simple, computer monitors and televisions. But differ considerably - advertising monitor has almost no settings in the TV, it is almost no buttons, there is often no remote control included. Sponsored monitors are turned on automatically when power is applied without the need for pressing the button and start the mapping information from the media block (advertising player).
Content usually located on removable flash media or internal memory. Dubbing content on fitted memory can be automatically or manually. There are also models with the ability to update content by downloading data from a remote FTP server via WiFi or 3G.
Such a device can be installed in any public place. With it, the opportunity to quickly visually convey important information to large numbers of people in a public place. The most widely used at present promotional displays found in public transport, which created a new type of advertising. Many cities were organized advertising agency specializing on this type of advertising.
To use the advertising monitors outdoor outdoor use waterproof outdoor professional LCD monitors, with the ability to work with large temperature differences (from -30C to + 40C) in all weather conditions.
Street advertising monitors are designed specifically for use on open air restaurants, train stations, gas stations, stations, discos and parks, as well as placards.
For better protection, monitor case is made of steel with a special powder coating that allows you to save a presentable appearance for any kind of external influences. To prevent damage to expensive matrix LCD screen in the street monitors accommodate tempered glass. Tempered glass can withstand vandal high shock loads and protect the front panel display from scratches. When connecting street monitors, specialized waterproof connectors. To ensure stable operation of the monitor in any weather conditions, as well as avoid disruptions electronics at "cold start", the street system is equipped with automatic climate control system, which monitors the state of the weather and manages integrated heating and cooling systems.
|The case is metal, wall-mounted, covered with high quality powder polymer, fastening VESA + loops|
|Contrast LCD display (size according to model, viewing angle 178x178 degrees, 19 "- HD, 22" and higher - FullHD)|
|Protection matrix acrylic anti-glare or tempered glass (optional)|
|Auto-start and autorun play content on power-up|
|Playing Video / Audio / Graphic content in most formats|
|Power 220V / 24V / 12V (optional)|
|Version with content download from the Internet or LAN (Android, SingleCore)|
|Version with the download of content from the Internet or LAN (Android, OctaCore, 3G, connection to the server)|
|Version for transport with power 12V or 24V (with protection) ACTION! IS FREE!|
|Protection against cold start (after idle in frosty weather)|
|The amplifier of sound LF (transfer of a sound through on acoustics of auto)|
All other models of advertising monitors are better to be calculated individually, according to the objectives pursued!
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